03:36 AM, Saturday February 4, 2012
| Charles Warner: The New York Times Hits a Home Run | |
| March 24, 2010 | |
| By Huffingtonpost | |
I, like many curmudgeony bloggers, often find fault with the New York Times, from its management, to its online pricing strategy, to the inaccuracies of some of its writers (yes, you Alessandra Stanley). However, The Times does have the best newspaper website in the country and still has, overall, the best content and writers/thinkers of any newspaper in America. And The Times website just got even better with TimesCast. Here's how The Times describes it: The program, called TimesCast, lasting a few minutes, will appear on the nytimes.com home page at 1 p.m. each day; after 2 p.m., it will move to a less prominent position on the site. (It can always be found at nytimes.com/timescast.) It features interviews with editors and reporters who are covering the major stories, and scenes from meetings among the paper's top editors discussing events that might go on the front page. The first three Times Casts opened with the noon page one meeting in which the editors and reporters discuss the stories that will appear on the front page of The Times. It's fascinating. It's what is called "news as process."
Of course I don't know if The Times is familiar with the research, but it has done it right in starting with the page one meeting. The segment is well edited and shows a heterogeneous group of editors intelligent discussing why a news story belongs on the front page. Associate managing editor Jim Roberts runs the meeting and asks smart, informed questions as the editors pitch their stories. The graphics are excellent because there are banners that show what the three or four main stories are and banners that fade in out that tell who the editors and reporters are. The editors and reporters have faces, they can walk and talk and ask and answer smart questions. Then the editors and reporters that are involved in the three top stories talk about these stories and give some insights, and they are good teases for the more in-depth and complete stories on the site. Smart promotion as well as great information. The Monday TimesCast ran 6:21, the 23rd it was 6:50, and the 24th it was 6:30, which is cool because it doesn't have a set time to fill and isn't interrupted by commercials like a TV newscast is. So, typically, in a network newscast you don't get as much brain food in 22 minutes as you get in an average of 6:30 in a TimesCast. Plus, you get the TimesCast at 1:00 p.m., so you know five and a half hours ahead of time what the networks will be featuring at 6:30 p.m., because they all follow the lead of The Times nine times out of ten anyway. I'm putting a reminder in Outlook to ping me at 1:00 p.m. from now on so I can watch TimesCast, and if I miss a showing I can go to http://nytimes.com/timescast and watch the ones I miss or re-watch ones that are particularly interesting with an easy click of my mouse. The Times has hit a run home with its TimeCast, and I'm here to cheer.
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